Denbu.io
IoT made simple
From storyboarding to production screens — a complete redesign of Denbu's IoT system builder with a new design language.
Overview
Denbu lets users build and purchase custom IoT systems. Their existing interface assumed deep technical knowledge. We redesigned the entire product: new design language, simplified user flows, and screens that guide anyone through building a connected system.
- Services
- Product Design, UX, Design System
- Year
- 2024
- Scope
- Full product redesign
The challenge
IoT configuration is inherently complex. The previous UI was built for engineers — but the actual buyers were facility managers and small business owners with no IoT background. We had to simplify without losing power.
Our approach
We started with storyboarding to map every user decision. Then we rebuilt the flow as a guided journey: understand → configure → purchase. Technical concepts are explained in plain language with contextual visuals at every step.
- 01Storyboarding sessions to map the full user journey
- 02Step-by-step guided builder replacing open-ended forms
- 03New logo and visual identity — clear, trustworthy, modern
- 04Error states (like a friendly 'Oops' screen) that don't panic users
Logo ideation → final mark
1
2
3App screens — system builder, contact, error
The outcome
The redesign reduced configuration time significantly. Non-technical users can now complete their first IoT setup without support tickets. The new design language positions Denbu as a serious but approachable platform.
Next shape
VoxClip
→Your footage, your voice, one reel. An AI editor that never invents a frame.
Let's create something
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