Infotik
Social media that makes you smarter
End-to-end product design, brand identity, and social media content for a platform that replaces mindless scrolling with knowledge.
Overview
Infotik is an informative social platform — think TikTok, but for knowledge. We designed the entire product ecosystem: mobile app UI, brand identity, design language, marketing website, and social media campaigns.
- Services
- Product Design, Brand, Motion, Social
- Year
- 2024
- Platform
- iOS & Android
The challenge
How do you make learning feel as addictive as doomscrolling? The platform needed engagement mechanics that rival TikTok while delivering genuine educational value — without feeling like homework.
Our approach
We built a design language that feels alive — morphing forms, vibrant gradients, and smooth micro-interactions. Pulse delivers fact-checked news; Tiks serve knowledge in 60-second bursts. Every screen balances information density with visual delight.
- 01Video-first design with gesture-based navigation
- 02Sushi mascot as a brand character that guides onboarding
- 03Fact-checking UX that builds trust without feeling heavy
- 04App-Block feature: gamified screen-time management
App screens — onboarding, Pulse feed, Tik player with ads
Drag →
Campaign — stop the scroll
The outcome
Infotik launched on iOS and Android with a growing community. Users report feeling 'productive' after scrolling — a rare sentiment in social media. The design system supports rapid feature expansion.
Next shape
Guardiora
→Parental controls kids don't hate: screen time turned into a game instead of a fight.
Let's create something
Got a project that needs to feel alive? Tell us about it. We reply to every real message — usually with ideas and excitement.