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Expect the extraordinary
Expect the extraordinary
Thalamus is an AI-driven software that automatically creates ad campaigns depending on the user's needs
UI/UX project
Self guided
Digital marketing made easy
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Design process
Analysing the problem
User Survey
SWOT analysis
Stakeholder analysis
Empathy map
Live Interviews
Personas
Name: Ann Mary
Age: 32
Design Head Lolypop studios
The small business owner
About: Ann is looking for an application to use for her company and also to recommend to her clients to help them with digital marketing.
Needs a flexible and cheap service that she wont feel guilty for recommending to others
Goals: Wants a software to manage her client's social media presence
An easy to use software that even small companies can use without having to hire new employees
Characteristics: Not very finance headed
Forgetful.
Professional
Frustrations: Loses track of time and doesn't remember what she was doing at the moment.
Dislikes long input sequences and hard to follow navigation systems
Page heirachy
Final screens
work
Mockups
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